MasterCard Buys Loyalty Rewards And Personalized Offers Company Truaxis (Formerly BillShrink)

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http://techcrunch.com – MasterCard has acquired acquisition of Truaxis (formerly BillShrink). Financial terms were not disclosed. The company had raised $9 million in funding from Trinity Ventures and Bessemer. BillShrink originally launched as a cost-cutting engine for consumers. The startup helps users save money across verticals including cell phones, credit cards, cable bills and savings accounts. The startup pivoted into the personalized offers and loyalty rewards space, renaming itself Truaxis (but still retaining the cost-cutting consumer focused service). Truaxis allows merchants to target offers to pre-sele (IT news)