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Mass Persuasion, One User At A Time

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http://techcrunch.com – Editor’s Note: Nir Eyal blogs about the intersection of psychology, technology, and business at NirAndFar.com. He is the author of the forthcoming book “Hooked: How to Drive Engagement by Creating User Habits.” Follow Nir on Twitter. “Successful entrepreneurs recommend reading this article about the persuasion techniques companies use to drive engagement.” Scratch that, how’s this? “Tons of people are tweeting this article. Find out why.” OK, here’s one more. “This article will only be on the TechCrunch front page for a few hours before fading into the information abys (IT news)