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Marketing: Win the Vote with Customers and Prospects

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http://www.thevarguy.com – Yet another presidential campaign season is coming to a close, but not before offering a number of lessons that every business owner could learn from, regardless of their political affiliations or candidate of choice. Whether you approve or dislike the “spin” each team employs, many of the activities they do to improve awareness and messaging have an impact on prospective voters. Even if the results don’t always measure up to expectations, few of these actions fail to move the needle in favor of their candidate. Politics may give marketing a bad name, but its promotional activities often (IT news)