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Marketing: The Achilles Heel of Solution Providers

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http://www.thevarguy.com – Today’s solution providers do a lot of things right. Most of the ones I have spoken to understand their customer’s business challenges, are entrenched in their IT planning and are building reoccurring revenue streams around hosted and managed services. They truly are value-add and, in many cases, are entwined with how successful their customers are ultimately. But today’s solution provider not only needs to be on top of the technology tower but also have vision to see what is coming in terms of mobility, security, virtualization, business analytics and so on. They need to have the in-hou (IT news)