Mark Suster On Being “Upfront,” Plans For His New $200M Fund, And High Expectations For The LA Startup Ecosystem

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http://techcrunch.com – Mark Suster’s venture firm just wrapped up a new $200 million fund, and it also has a brand new name: Upfront Ventures. Today at the 500 Startups PreMoney Conference, I got a chance to sit down with him to talk about the firm’s new branding, as well as his plans for the new fund and continued support for the L.A. startup ecosystem. According to Suster, there were a few reasons to change the firm’s name. For one thing, GRP Partners fell afoul of RAS Syndrome — i.e. Redundant Acronym Syndrome Syndrome. GRP Partners actually stood for Global Retail Partners, um, Partners. (IT news)