MallWeGo Is A Social Shopping And Gaming Platform To Make Buying Stuff More Fun

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http://techcrunch.com – MallWeGo is a New York-based startup launching at the Disrupt NY 2013 Startup Alley today with a social, gaming shopping experience for web and mobile. The company has built a virtual world for socialising with friends in avatar form, which looks like a simplified Second Life or The Sims, but the kicker is it’s built for shopping, with a virtual mall where people can visit virtual stores and browse (and buy) actual products. The app also includes a gaming element, with a free, built-in casino game through which users can win coupons to redeem at the associated retailers’ stores &# (IT news)