making the shell a colored place: how to !?

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http://www.linuxquestions.org – hi there - good evening dear linux-experts i run linux- and i want to configure the commandline - tool. how to setup the colors in command-line? i want to have white back-ground and colored letters. well i do not know if this is doable ? what do you say!? note: i run opensuse 12.3 (HowTos)