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M-Commerce Startup Branding Brand Goes From Bootstrapped To $7.5M Series A, Brings In Former GNC, Dick’s Sporting Goods Head As President

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http://techcrunch.com – Branding Brand, a startup powering the mobile commerce for sites and mobile apps from – you guessed it – big-name brands, has raised $7.5 million in Series A funding and has now brought in Jeffrey R. Hennion as President. Hennion is the former head of e-commerce at GNC and Dick’s Sporting Goods, and will be helping Branding Brand manage its global marketing and e-commerce functions. The Series A round, announced last week, was led by Insight Venture Partners, and saw participation from CrunchFund and Eastern Advisors. It’s the first outside investment for the company, w (IT news)