Justice Nye Perram has delivered a stinging rebuke to Optus in finding it in breach of the Trade Practices Act for its 'Think Bigger' and 'Supersonic' broadband advertising campaigns.
A slogan is an advertising tag-line or phrase that advertisers create to visually expresses the importance and benefits of their product. By and large, it’s a theme to a campaign that usually have a genuine role in people’s lives. It has the ability to loan people’s time and attention by putting consumers at the heart of the solution.
Facebook also announced today that it will be kicking off an advertising campaign to promote its brand, specifically targeting 13 countries including Brazil, France, Germany, India, Indonesia, Italy, Japan, Mexico, Philippines, Russia, Spain, U.K., and the U.S.
Keen to drum up publicity for its “impressive line-up of mobile devices”, Optus is bringing a “pop-up venue” known as “The Love Lounge” to Sydney for one week, featuring master cooking classes, urban acrobatics, things for fashionistas and an appearance by US pop star Kelly Rowland.
Although Optus once had its own pay TV service called Optus Vision, Optus’ vision for a pay TV seemed to go blind once it was all subsumed into Foxtel, but now a report says Optus is preparing a Telstra-like T-Box of its own.
Optus has launched what it says is Australia's first mobile operator application developer portal, Optus Partner Connect, designed to give developers the opportunity to showcase and sell their applications direct to the Optus mobile customer base.
Optus' parent SingTel has announced a major restructuring of its global operations that appears to have split off Optus' consumer and business arms and made them part of new SingTel group divisions.
Rather than having to take Optus to court the ACCC has used the new consumer protection laws to hit Optus with 27 penalties totalling $178,200 for making false and misleading representations in its advertisements for its 'Max Cap' plans.
Optus has launched a videoconferencing offering on its Optus Evolve IP-MPLS network, comprising equipment, connectivity and inter-operation with other videoconferencing systems around the world.
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