A slogan is an advertising tag-line or phrase that advertisers create to visually expresses the importance and benefits of their product. By and large, it’s a theme to a campaign that usually have a genuine role in people’s lives. It has the ability to loan people’s time and attention by putting consumers at the heart of the solution.
Keen to drum up publicity for its “impressive line-up of mobile devices”, Optus is bringing a “pop-up venue” known as “The Love Lounge” to Sydney for one week, featuring master cooking classes, urban acrobatics, things for fashionistas and an appearance by US pop star Kelly Rowland.
Facebook also announced today that it will be kicking off an advertising campaign to promote its brand, specifically targeting 13 countries including Brazil, France, Germany, India, Indonesia, Italy, Japan, Mexico, Philippines, Russia, Spain, U.K., and the U.S.
Although Optus once had its own pay TV service called Optus Vision, Optus’ vision for a pay TV seemed to go blind once it was all subsumed into Foxtel, but now a report says Optus is preparing a Telstra-like T-Box of its own.
Optus has launched what it says is Australia's first mobile operator application developer portal, Optus Partner Connect, designed to give developers the opportunity to showcase and sell their applications direct to the Optus mobile customer base.