TechStars Boston 2011 grad Promoboxx, a startup offering a brand-to-retailer marketing platform, has raised an additional investment of $1.375 million to close its Series Seed round of financing. The company’s investors include Launch Capital, Boston Seed, SK Ventures, Common Angels, Stage 1 Ventures, and over 30 angels.
GREE, the $4.4 billion mobile gaming company from Japan that’s trying to break into Western markets, is attempting to grow its gaming platform through a new program for indie developers. Called GREE Loves Indies, it will promote different indie games every month.
It can be a tough life out there for mobile-social gaming platforms.
Mobile gaming is a pretty big market these days. With the ever increasing hardware specs that mobile device makers are packing into their product, there seems to be no limit to what type of games we should be able to run on our Android phones and tablets. Well, GameFly has taken notice of this growing trend and has decided to get a piece of the pie.
Yodo1, a Beijing-based company that works intensively with Western game developers to bring their titles to the Chinese market, raised $5 million from SingTel Innov8, the corporate venture arm of a mobile carrier. An earlier investor, Changyou Fund, also participated in the round.
Yodo1 has a co-production model where they actually get access to the code base of a Western developers’ game.
How bad is the fight to get more users in mobile apps?
Tough enough that TinyCo, an Andreessen Horowitz-backed mobile gaming company, is doing a revenue share with developers that successfully drive them traffic.
The company, which has raised $18 million, says it will give developers a 50 percent split or more if they send them customers that ultimately end up spending inside of their games.
EA continues to beef up its cloud-based gaming offerings. Today it was announced that it is buying ESN, developers of the Planet web-based games framework, for an undisclosed sum. The two had already been working together, namely on Battlelog, an online component for Battlefield 3.
Crittercism, the San Francisco-based makers of a performance management and error monitoring system for app developers, announced today that it has raised $12 million in series B financing. The round was led by Google Ventures, with contributions from existing investors, Shasta Ventures and Opus Capital.
GrabCAD, which offers an online community and cloud-based collaboration tools for those involved in designing and building physical products, has raised an $8.15 million series B round led by Charles River Ventures, with participation from new investor David Sacks (co-founder of Yammer and former chief operating officer of PayPal), and existing investors Atlas Venture, NextView Ventures, and Matri
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