LocalResponse Can Now Target Ads Based On Historical Tweets And Check Ins

view story

http://techcrunch.com – LocalResponse just announced a new way for its customers to target their ads. Previously, the startup’s advertisers could reach audiences based on social network activity — for example, after someone checked in to a specific store, they could be targeted with ads that were relevant while in the store. Now those advertisers can also look at historical data, including posts from Twitter, Instagram, and Foursquare. The company says its historical intent targeting (HIT) combines its own technology with social media monitoring tools from DataSift. CEO and co-founder Nihal Mehta tells me thi (IT news)