Local Businesses Start Warming Up To Facebook Ads: 300K Tried Promoted Posts, 75K Were New Advertisers

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http://techcrunch.com – 12.8 million small business have a free-to-use Facebook Page, and 8 million use it monthly. By making advertising easier, Facebook got 300,000 of them to buy its new Promoted Posts ads, Sheryl Sandberg explained on today’s earnings call. 25%, or 75,000 of them had never bought Facebook ads before. The news shows that by designing ad products for mom & pop, Facebook can turn the long tail of businesses into spenders. Sandberg explained that “it’s really hard to get local businesses online.” Still, of the 12.8 million local business Pages, 3.5 million post to their fa (IT news)