Loading my bashrc without sourcing it everytime [closed]

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http://unix.stackexchange.com – Possible Duplicate: .bashrc doesn't get executed I have my .bashrc file properly setup but for some reason, when I login into the server, it does not load the custom profile. Surprisingly, when I source it once I login, it picks up all the customizations? What could be wrong here? Please advise (HowTos)