Demand for the new Nexus 4 has exceeded Google's expectations, and now LG is ramping up production to keep up with demand. But how much of this demand is down to the low price of the handset?
The Nexus 4 has been pretty hard to come by and, if LG is to be believed, Google’s terribly inaccurate sales predictions are the biggest reason. According to Cathy Robin, head of mobile communications for LG France, demand has been 10 times higher than what Google expected.
Finally, some official news has come out of the Google/LG camp regarding the stock status of the hot Nexus 4, albeit not groundbreaking news. Per LG, the massive shortage of the hottest device this year is due to – huge demand. Wow LG, you don’t say.
A few days ago, rumors were circulating that LG was halting production on the Nexus 4 to focus on its own new smartphones and a revamped version of the Nexus 4. Today those rumors come crashing to a heap. In an interview with a Korean website today, an LG official stated that production was going on without a hitch and that there is no issue regarding supply.
Consumer demand for mobile data is exploding beyond market expectations, fuelled by new smartphones, apps and services, with the greatest demand coming from iPhone 4S users who have shown their huge appetite for information, demanding twice as much data as the iPhone 4 and 3G users.