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Leadbolt Customizes Mobile Ads To Match The User Lifecycle

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http://techcrunch.com – Leadbolt is one of those startups that’s been flying under the radar for a while (more than two years in fact), but now it’s ready to talk about what its founders describe as a smarter, more innovative approach to mobile advertising. According to CEO Dale Carr, most mobile ad companies are just trying to import ideas the existing online ad world: “I.e., they’re putting banners on a smaller screen and saying that’s mobile advertising.” There are other companies experimenting with different ad formats, but with Leadbolt, it’s not about any one type of ad (IT news)