Featured | Written by: Alex Zaharov-Reutt | Published in: Fuzzy LogicRuslan Kogan is like the Bruce Lee of e-tail, karate chopping sales targets and prices while his fists of retail fury show that, in the game of tech thrones, Kogan is the big boss who knows the way of the discount is best fought while waving around his massive chutzpah - with Kogan now "bigger than porn".
Ruslan Kogan’s 75 year old grandad isn’t satisfied that there are now more than 300,000 products with the Kogan name in consumer’s homes. He wants real live Kogans – and with Ruslan the last of the Kogan men (he’s got a younger sister and two female cousins) he’s feeling the pressure to procreate.
Written by: Alex Zaharov-Reutt | Published in: Home ITRemember the time before Kogan started in business? If you do, it was but six years ago that Ruslan Kogan created his e-tail business “from his parent’s garage”, in that time turning Kogan into a global electronics brand – and good-natured serial JB Hi-Fi and Harvey Norman hassler.
Written by: Alex Zaharov-Reutt | Published in: Home ITUPDATED 4PM: Following Kogan’s globally publicized IE7 tax stunt, generating the suave e-tail seductor untold zillions in free publicity, with now Microsoft, whether through malice or mistake, handing Kogan zillions more through the mystery of the Kogan website not directly coming up in Bing’s results.
Although Ruslan Kogan has taken his surname and turned it into a brand name, there’s clearly plenty o’ cash to be made from selling existing top brands at competitively low prices, with Kogan promising “up to 46% off” retail pricing on brands like Apple, HP and Dr Dre.
Written by: Peter Dinham | Published in: MarketDiscount online retailer, Kogan, is again beating the drum on another win over its major rivals, not this time on drastically reduces prices, but with the number of fans in its Facebook community. The “milestone” coincided with Kogan’s release of its new Facebook Deals app.
Oops: It’s been a day of expensive humble pie for Ruslan Kogan as he decides to honour hundreds of massively discounted orders made thanks to a “web bug”, but in an additional gesture of goodwill is making free shipping available until midnight.