Kiip Will Power Rewards In Yahoo Japan's Mobile Apps

view story

http://techcrunch.com – Kiip, a startup that delivers real-world rewards to app users when they perform desirable tasks and reach key milestones, is announcing its integration with Yahoo Japan — marking the first time Yahoo Japan has integrated a third-party service into its app, according to Kiip co-founder and CEO Brian Wong. As in other Kiip campaigns, users of the Yahoo Japan iPhone and Android apps will see “achievement ads” offering them rewards after completing certain activities. However, unlike most Kiip campaigns, the rewards in this case will take the form of Yahoo’s T-Points. In other (IT news)