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Kiip Launches Version 2 Of Its API To Move Beyond Leaderboards And Achievements Into “Moments”

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http://techcrunch.com – Kiip, a company that allows app developers to embed both real-world and virtual rewards and achievements within their own app has announced version 2 of its API this evening, and it sets the company up to step outside of its gaming genre. Basically, the company is surfacing a new system that records achievements within apps, which it calls “Moments.” Up until recently, Kiip was known for giving you say, a Starbucks gift card, for reaching a certain level in a game. That opened up doors to new types of advertising opportunities for its partners, and Brian Wong, Kiip’s CEO, tel (IT news)