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Kids' iPad Magazine Timbuktu Rethinks Its Tricky In-App Purchasing Model, Releases A More Parent-Friendly App

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http://techcrunch.com – Timbuktu, an adorably designed educational and entertainment-focused iPad app for kids, has finally revamped its business model, which had previously been a terrible example of how children’s apps too often try to grow their revenue by tricking kids into purchasing in-app content. The company now admits that its virtual allowance mechanism was too misleading, and has moved forward with a much simpler subscription option. The new app is worth the download. The 500 Startups-backed company, founded by Elena Favilli (CEO) and Francesca Cavallo (Creative Director), had launched the origin (IT news)