Kim Kardashian has built an empire being Kim Kardashian and now that success has extended to mobile gaming. Glu Mobile’s Kim Kardashian: Hollywood was released on June 25th and has already rocketed up the charts to become the third most downloaded game in Apple’s App Store and is in the top ten free games in Google’s Play Store.
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Internally, the gold iPhone 5s was jokingly referred to as ‘The Kardashian Phone’ by some Apple employees. This fact was tweeted out by the NYT’s Nick Bilton today and we confirmed the nickname with our sources. Yes, we asked this question of our sources.
Apparently this was not a serious ‘code name’ or anything, just an internal joke.
Editor’s Note: Nir Eyal writes about the intersection of psychology, technology and business at NirAndFar.com. He is the author of “Hooked: How to Build Habit-Forming Products”. Recently, I started looking into the explosively popular new game Kim Kardashian: Hollywood. The game has ranked at or near the top of Apple’s U.S.