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Iterations: Recruiting The New Labor Force

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http://techcrunch.com – Editor’s Note: Semil Shah is an EIR at Javelin Venture Partners. You can follow him on Twitter at @semil. Most Apple fans become slightly uncomfortable at the sight of Apple’s latest television commercials featuring celebrities talking aimlessly to their iPhones. A subtle message in these ads is that consumer technologies can now place virtual assistants in the palms of our hands. The advertising logic is as follows: get a new iPhone, ask it for information or to run tasks, and it will oblige. In the case of those celebrity commercials, it almost feel as if they’re talking to a digit (IT news)