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It’s All About The Data For Apps And App Stores – A Discussion For SXSW

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http://techcrunch.com – I have five minutes to talk during the panel I am doing tomorrow at SXSW: Enterprise Invades the Apps Playground. It will cover this whole new world of enterprise app marketplaces. A topic of interest for sure, but there is more to this story than just storefronts. It’s also about what developers are doing to make their apps better and then holding similar standards to the marketplaces now emerging. At the core of the app culture is conversation. Almost all apps have a read and write capability. But it’s time to make conversation part of the fabric of an app more than the main feat (IT news)