Considering that all iPhone 5S variants are at least $50, if not $100 more on an ATT contract vs. other providers it does beg the question whether ATT is purposefully pricing Apple out, or is ATT so big that people will pay whatever for the iPhone just to stay on ATT's network?
iPhone 5S 16GB $199 at ATT with 2-year contract
$149 at Sprint
$99 at Verizon
$0 at regional carrier
At the Apple live event, Tim Cook announced that the iPhone 4S will still be available and the price will drop to $99.
Apple is perpetuating the same strategy by keeping the previous generation iPhone in its line-up to attract customers concerned by the price. The iPhone 4 will stay in the lineup as well and Apple will give it away if you sign a two-year contract in the U.S.
And that’s a wrap! The Apple Store is back up now, following this morning’s announcement of the new LTE-enabled iPhone 5′s, which are going to be the same price as the iPhone 4S’s. To refresh your memory, that’s $199 for 16GB, $299 for 32GB, and $399 for 64GB (on-contract pricing with AT&T, Sprint, and Verizon).
Apple’s case for many more iPhone 4 sales begins in earnest from Friday the 30th of July, when 17 more countries get what will surely be quickly sold-out stocks of its iPhone 4, presumably with a free case to help close the AntennaGate after the bad horse of publicity had already bolted.