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With iOS 6 Integration, Facebook Set To Accelerate Mobile Success

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http://techcrunch.com – If Passbook is the secret payload in iOS 6 like I suspect, Facebook integration is the more obvious time bomb. Apple has proven in the past that putting social networks deeply into its products results in a big bump: When it added Twitter to iOS in iOS 5, it boosted monthly sign-ups by 25%. Facebook has a lot more users to begin with, so the new sign-ups its inclusion in iOS will deliver isn’t likely to be quite as statistically significant. But the Facebook integration isn’t about user acquisition, it’s about engagement. System-level sharing available to all apps is a huge (IT news)