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Intel, Qualcomm Hit CES: As Mobile Chip Battle Heats Up, Tech Giants Will Collide

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http://techcrunch.com – Editor’s note: Steve Patterson’s observations and writing are based on his 20 years working in the primordial ooze of start-ups in Boston and the San Francisco Bay Area. Follow him on Twitter @stevep2007. At the start of CES 2013, Qualcomm has an enviable dominant market position, owning half the mobile processor shipments and virtually all of the LTE/4G baseband chipset shipments. But it has limited brand recognition compared to the Android smartphones it powers. To cement its dominance in the growing mobile market, Qualcomm needs to emerge as a consumer brand from the obscurity of b (IT news)