App developers pay huge sums for ads that gets them installs, and Facebook wants to gobble up that spend. So today Facebook begins allowing all developers to buy its recently announced app install ads that appear in the mobile News Feed.
Almost one-third of Facebook’s advertising revenue is now coming from mobile platforms, according to the company’s latest earnings release. About $375 million of Facebook’s $1.25 billion in advertising revenue came from products like the company’s new mobile app install ads.
Chances are you may have seen one yourself, but just how well are Facebook mobile ads promoting app installs performing? AdParlor, one of Facebook’s advertising and marketing partners, has provided us with some data to show that the answer is rather well, although the experience of another developer points to some of those good gains possibly being short-lived.
I've created an iOS and Android app using Trigger.io, and am using Trigger's Facebook module to enable user signups. Furthermore, I've created a Facebook app to link Facebook ads to mobile app installations in both iTunes and Google Play.
After a nine-month pause, Facebook is taking its mobile ad network out for another spin. “We’re running a second test to show Facebook ads off Facebook in mobile ads and on mobile sites. Our goal is to improve the relevancy of the ads people see. Since this is a test, we don’t have additional details to share,” a Facebook representative told TechCrunch.
Lifestreet, which raised $66 million in capital as Facebook’s biggest in-app advertiser last year, is expanding to mobile platforms.
After processing about $150 million in ad payments out to roughly 3,500 Facebook developers, they’re adding a new self-service portal for mobile developers to handle display ads inside of their apps.
It’s basically extending the product Lifestreet a