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Ingram Micro VTN: New Portal, Marketing Structure

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http://www.thevarguy.com – Ingram Micro’s is using its VTN Fall Invitational to focus on the ways it works with and for its partner customers, officially rolling out a new member portal and unofficially discussing a new marketing strategy. The portal is a credential-based site where members can log in and learn more about each other’s company, connect with each other based on different parameters, said according to event host John Fago, who’s also senior director of product marketing at Ingram Micro. “Since the Spring Invitational we’ve been working on things structurally to bring a deeper experience to the me (IT news)