Influitive Raises Another $7.3M To Bring The Peer-To-Peer Model To Marketing

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http://techcrunch.com – Influitive, a marketing company that analyses data around social media, influencer networks and other peer-to-peer techniques to spread the word, has raised another $7.3 million — investment that it will use to continue developing its AdvocateHub marketing platform, as well as to build out its own sales and marketing teams, CEO and co-founder Mark Organ told TechCrunch in an interview. The Series A round was led by new investors Hummer Winblad and Relay Ventures, with participation from existing backers Lightspeed Venture Partners, New Enterprise Associates, Illuminate Ventures, Resolu (IT news)