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InCrowd Raises $2.2M From Nauta Capital So That Your Doctor Can Take Marketing Surveys In Real-Time

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http://techcrunch.com – Now, I don’t pretend to know very much about the relationship between big pharmaceutical companies and healthcare professionals, except that I do know it’s complicated. A huge amount of money is spent on R&D in the Life Sciences, and in turn, more money is spent marketing the resulting drugs and treatments. And in any industry, market intelligence is crucial, as is getting your message across to decision makers. In this case, on the ground at least, that means doctors and other healthcare professionals. But until recently, the feedback loop between marketing message and recipie (IT news)