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Important Study: Facebook Quadruples The Power Of Campaign Messages

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http://techcrunch.com – The first large-scale experimental research on the political influence of social networks finds that Facebook quadruples the power of get-out-the-vote messages. While the single-message study produced a moderately successful boost in turnout (a 2.2% increase in verified votes), the most important finding was that 80% of the study’s impact came from “social contagion”, users sharing messages with friends who would otherwise never have seen it. This is the first definitive proof that social networks, as opposed to television or radio, have uniquely powerful political benefits. (IT news)