VMware (NYSE: VMW) is touting recent enhancements to its Advantage Plus deal registration program that lower the minimum deal size and ease the process to help partners bump profits through stronger margins.
Specifically, VMware has dropped the deal registration ceiling by 40 percent to $6,000 from $10,000; agreed to validate new accounts — and the corresponding 10 percent discount — at the time o
IBM (NYSE: IBM) certainly is keeping its pedal to the metal in the midmarket. Under its Solution Accelerator incentive, the vendor now will rebate channel partners for deals of at least $20,000 rather than the $50,000 bar set when the rebate program launched four months ago.
Gotham City has Batman to keep it safe.
Microsoft (NASDAQ: MSFT) has extended its 2012 Solutions Incentive Program (SIP) for partners by roughly six months. Current incentives were set to expire June 30, 2012. But the current SIP program has been extended to run through Dec. 31, 2012. Microsoft continues to inspire partners to promote management and virtualization solutions, application platforms, Windows and Lync.
The VAR Guy had the chance to sit down with Mark Hennessy, general manager, IBM Global Business Partners and Midmarket, to discuss IBM’s focus on the channel, business data analytics and the merging of software and hardware specializations. The VAR Guy sees IBM as bullish on all things, but is the channel equally psyched?
Cloud, mobility, consumerization and business social are reinventing not only the way vendors and their channel partners work together, but also the way we receive and disseminate information.
For the remainder of this year, IBM will compensate its client and brand teams equally regardless of whether the channel is involved in sales that include Power Systems and/or Storage Systems to midmarket companies, according to an IBM executive.
In a letter to midmarket channel partners, Bill Donohue, IBM North America vice president, Business Partner & Midmarket Sales, wrote, “IBM is making
Security vendor Sophos took the wraps off its newly revamped channel program, adding financial incentives, training, certifications, two separate tracks and an upgraded partner portal, in effect, mixing new ingredients with what it called the “best elements” of past offerings.
According to Sophos, in crafting the new program it specifically retained components of the channel program of Astaro, the
EMC (NYSE: EMC) recently unpacked a new purpose-built backup and recovery appliance aimed at midmarket customers to be sold only by its Velocity program channel partners.
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