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IBM Ready-To-Execute Marketing: Will Partners Onboard?

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http://www.thevarguy.com – IBM (NYSE: IBM) has quietly kicked off a new, head-to-toe marketing model that provides channel partners worldwide (irrespective of PartnerWorld level) free access to complete, integrated campaigns to stir up new business in eight different segments. Here are the details. Most VARs typically don’t suffer from a lack of marketing options no matter what the vendor. The problem, of course, is who has the time and necessary resources to devote to marketing campaigns? With IBM, will end-to-end marketing packages aimed at customers in specific segments attract channel partners’ interest? And, mo (IT news)