IBM Offering C-Suite Services, but Where are the Partners?

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http://www.thevarguy.com – IBM (NYSE: IBM) has rolled out a new set of digital marketing services aimed at chief marketing officers (CMOs) and chief information officers (CIOs), two C-suite targets the vendor believes are and will continue to be the focal point of technology marketing sales engagements. The goal of the services is to help businesses use technology to expand their digital marketing efforts to build stronger interactions with end customers in mobile, social and online settings. Aren’t assessment services like this something channel partners love to sink their teeth into? It sure seems so, but as IBM so (IT news)