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IBM Alters Co-op Marketing, Adds Security to SVI Program

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http://www.thevarguy.com – Last week, IBM (NYSE: IBM) quietly told channel partners it had changed some of its co-marketing eligibility criteria — specifically, terms and conditions that affect reimbursement for events such as attending a seminar, conference, trade show or some other similar activity. While IBM acknowledged it had modified the co-marketing program, the vendor declined to provide any details of the changes, including why the change was made. “Effective July 2, IBM Business Partners must adhere to an enhanced criteria to maintain eligibility for reimbursement of co-marketing funds for events,” said (IT news)