iAd Alums Launch Mobile Audience Targeting Startup AdMobius, Raise $5M

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http://techcrunch.com – AdMobius, a startup founded by team members from Apple’s iAd program, is coming out of stealth mode today, and co-founder/ CEO Dan Grigorovici says the company is tackling one of the biggest problems in mobile ads — helping advertisers reach their desired audience. To do that, AdMobius combines data from publishers, from ad networks and other aggregators, and from third-party data sellers. It then creates audience segments, which networks, publishers, and demand side platforms (DSPs) can use to better target their advertising. The company claims that its segments already cover 65 perc (IT news)