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HTC: Hell That's Confusing

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http://techcrunch.com – After much fanfare including a mundane video teaser, HTC just released the first part of their latest advertising campaign. Staring Robert “Iron Man” Downey Jr. the video spot is, well, memorable. It’s a touch crazy, a bit confusing, and doesn’t showcase anything HTC makes. But you won’t forget it. And that’s what makes for an effective ad. As Natasha explained when HTC released the teaser, HTC is asking, almost rhetorically, what their initials stand for. Like “Humongous Tinfoil Catamaran” and ”Hipster Troll Carwash”, says the ad. You get it. Hy (IT news)