HTC brings in new marketing executive in preparation for ‘Marketing 2.0′ project

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http://www.talkandroid.com – Taiwanese manufacturer HTC has announced plans today to bring in a new marketing executive in an effort to help get the company get back on track. The new marketing lead, Benhamin Ho, who has served as CMO of Motorola and VP of business strategy and marketing at Far EasTone Telecommunications Co. will join the company in January. Current marketing and sales executive Jason Mackenzie will be shifted to focus solely on the company’s sales strategy, while CMO John Wang has opted to leave the company entirely. HTC has struggled to match the competition in recent months, losing valuable ma (IT news)