how to use upstart?

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http://stackoverflow.com – I have a django app that i am looking to deploy. I would like to use upstart to run the app. So far I have added the upstart.conf file to /etc/init and tried to run it using start upstart but all i get is start: Rejected send message, 1 matched rules; type="method_call", sender=":1.90" (uid=1000 pid=5873 comm="start upstart ") interface="com.ubuntu.Upstart0_6.Job" member="Start" error name="(unset)" requested_reply="0" destination="com.ubuntu.Upstart" (uid=0 pid=1 comm="/sbin/init") the contents of the .conf file are: # my upstart django script # this script will start/stop my djang (HowTos)