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How Popular Is Passbook? Sephora Sees 17,000 Passbook Users On Day One, 20K After 24 Hours

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http://techcrunch.com – How popular is Apple’s Passbook, the new iOS 6 application that lets you store tickets, cards, and coupons in a mobile wallet-like interface? According to some early data from Branding Brand, the company that built the app for cosmetics and skin care brand Sephora, Passbook adoption is booming. In the first day following iOS 6′s availability, Sephora’s “Beauty Insider” card was added to 17,000 users’ Passbooks. Twenty-four hours later, that number reached 20,000. What’s even more remarkable about these numbers is that the iPhone 5 wasn’t availabl (IT news)

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Submitted by hwq123 on 09/21/2012

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Apple has made a small but significant tweak to its App Store for iOS 6 users, changing the Apps for Passbook section of the store. Before, when you clicked through in Passbook the link that brings you to a list of apps, that’s all you saw: a simple listing of compatible apps.

Already, apps are hitting the App Store with Passbook support, providing tickets, loyalty cards and coupons you can actually use. So I tried to do just that, using the newly updated Cineplex (Canadian theatre chain) app and my iPhone 4S, freshly updated to iOS 6.

Woobox, a two-year old social marketing platform, recently added support for Apple’s Passbook in its coupons app. The integration lets businesses create Passbook coupons using its system, and can even require customers to perform some sort of social action before gaining access to the coupon. For example, they may have to “like” the brand on Facebook or follow them on Twitter.

One of the highlights of Apple’s iOS 6 launch today is Passbook, the company’s new tool for managing your loyalty cards, coupons, boarding passes, movie tickets and similar cards that you may currently be carrying around in your wallet.

Not that it should come as a big surprise, given that Target was one of the brands showcased in the Passbook demo at Apple’s WWDC in June, but today it’s official: Target’s app is now Passbook-enabled, the retailer has announced.

Major credit cards companies are slowly starting to adopt Apple Passbook technology, as the product becomes something that’s more like a real mobile wallet than merely a ticket holder.

Gyft, the TechCrunch Disrupt SF 2012 finalist, which lets you buy, save, redeem and share gift cards using your iPhone, has just launched Passbook integration.

Let our Passbook obsession continue! Since the debut of Apple’s pseudo-mobile wallet in iOS 6 earlier this month, the extended developer community has rushed to deliver value-add solutions built on top of the platform.

A little over a month after the digital couponing giant Coupons.com began supporting Passbook-enabled coupons from its mobile website, the company is now adding support for the feature in its native iOS application.