How to pin apps to unity bar? [closed]

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http://askubuntu.com – Possible Duplicate: How can I put a shortcut to a file in the Unity launcher? What is the best place to install user apps? I am a recently new Ubuntu user and new some advice here. 3 part question below: 1st part: I was told that programs that aren't installed via apt-get and ubuntu software center should be put in the opt directory. Is that correct? 2nd part: The problem is that I can't pin any of those apps on the unity launch bar, which I would like very much to do. Whenever I launch such a program (ex. Overture IDE) from the /opt/ directory from the terminal, and right click (HowTos)