How does one create a custom application launcher in Ubuntu 12.04 for Wine installed apps?

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http://askubuntu.com – I'm able to locate stuff with the dash home then drag it down to the launcher bar on the left of the desktop, but what if the application installed via Wine isn't found via the dash search? I've right clicked on the application in the .wine directory and found no options to create a launcher either. (HowTos)