How do I install a program from a executable CD?

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http://askubuntu.com – Now by executable CD I mean a disk that usually would run and install a program but for some reason isn't. I would particularly like to know how to install it from the command line (terminal). Please do help. The program on the CD is an .iso file. It is not a windows executable file it is an .iso file for the installation of the program MATLAB with the following contents: a x-install file a license text file a few octet-stream file some documentation (.pdf) some x-executable files plain text files icons (HowTos)