How can I make fsck run non-interactively at boot time?

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http://askubuntu.com – I have a headless Ubuntu 12.04 server in a datacenter 1500 miles away. Twice now on reboot the system decided it had to fsck. Unfortunately Ubuntu ran fsck in interactive mode, so I had to ask someone at my datacenter to go over, plug in a console, and press the Y key. How do I set it up so that fsck runs in non-interactive mode at boot time with the -y or -p (aka -a) flag? If I understand Ubuntu's boot process correctly, init invokes mountall which in turn invokes fsck. However I don't see any way to configure how fsck is invoked. Is this possible? (To head off one suggestion; I'm aware I c (HowTos)