How Bodyform Made Period Hell Funny On Facebook — And Clocked Up More Than Two Million YouTube Views In The Process

view story

http://techcrunch.com – The holy grail of online marketing is a viral video campaign. And for good reason. Corporate ‘design by committee’ marketing departments aren’t known for their Olympic-style archery skills for hitting the spot between silly and sarcastic that’s typically needed to push the Internet’s like button. A notable exception is 2010′s Old Spice man – who even stepped up his game, despite it being pretty darn good from the get-go, by responding to individual tweets. The trick — beyond the pre-requisite of being funny — appears to be adopting a uni (IT news)