How Alex Rogers Cut His Hair & His Losses & Built a Big MSP

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http://www.thevarguy.com – ARRC Technology spent much of the 1990s building custom PCs for  local customers in Bakersfield, Calif. Then CompUSA, CostCo and other massive retailers moved in with low-cost PCs that destroyed ARRC’s profit margins. Did ARRC die? Hardly. CEO Alex Rogers has spent the past 20 years continually evolving his business model… his wardrobe… and his hairstyles. The VAR Guy found a rare video to prove it. Take a look. First, a little background: Instead of competing on PC prices back in the 1990s, ARRC transformed into an MSP and an industry educator. The company’s CharTec A (IT news)