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Here’s To The Death Of “Personal Branding” On The Internet

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http://techcrunch.com – I’m not exactly sure who made being a “personal brand” a thing on the Internet, but I’d really like to sit down with them and ask them why they thought that it was a good idea. You see, an entire ecosystem of people looking to make money have cropped up around this notion of helping people become a “brand.” Honestly, it’s bull, and I’d like to see it stop. Why is it bull? Because unless you’re Kim Kardashian and have a line of clothes or stinky fragrances, you are not a brand. You are a person. What is personal branding anyways? Here’ (IT news)