Help with a bricked/frozen prime.

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http://forum.xda-developers.com – A buddy of mine just.updated his prime to official jelly bean.. he said he was having some issues so he wanted to do a factoru reset.. he then booted into the bootloader/stock recocery where he intended to wipe everything off the device.. apparently the prime ran out of battery during the wipe and now he cant boot into the os.. the prime just freezes where the asus logo come up.. he can also no longer boot into recocery/botloader. I do all his rom flashing but idk what to do now or why it doesnt boot.. can any body help me out?? Sent from my SGH-T999 using xda app-developers app (HowTos)