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Handshake Is A Personal Data Marketplace Where Users Get Paid To Sell Their Own Data

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http://techcrunch.com – They don’t go around shouting about it but most Internet companies make money off user data — either by selling the specifics of individuals’ digital activity to interested companies, or by bundling up multiple users’ data into quasi-anonymised business intelligence and flogging that ‘insight’ on (aka: if the tech service is free you’re the product). Well, here’s a startup that wants to make this money-for-data transfer a little more explicit — by acting as a platform for consumers to sell their own data directly to companies and make som (IT news)