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Gyft Is Moving The Plastic Gift Card Industry To Your iPhone

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http://techcrunch.com – Gyft, a new mobile application launching at TechCrunch Disrupt SF, allows you to buy, save and redeem gift cards using your mobile phone. Unlike the numerous mobile gifting applications currently available, Gyft isn’t attempting to carve out a spot for itself in the new “social gifting” market; it’s taking the existing $100 billion existing market for physical gift cards, and moving it to the phone. As co-founder and CEO Vinny Lingham describes it, “we’re focusing specifically on trying to be the mobile gift card mall for consumers.” “When you go (IT news)