Americans weren’t just buying things online during last week’s holiday.
A new report from mobile ad network Chartboost suggests that while the iPad is the best platform in terms of getting return on advertising spend for mobile game developers, the iPhone is still seen as the marquee iOS platform for mobile games, since it commands an impressive 61 percent of all gaming time spent on iOS devices.
MoMinis, an Android game publisher headquartered in Tel Aviv, has raised $6 million in new funding.
In addition to providing free development tools and financing development for some premium partners, MoMinis also runs PlayScape, a virtual environment where gamers can check out different titles and developers can promote their games.
How bad is the fight to get more users in mobile apps?
Tough enough that TinyCo, an Andreessen Horowitz-backed mobile gaming company, is doing a revenue share with developers that successfully drive them traffic.
The company, which has raised $18 million, says it will give developers a 50 percent split or more if they send them customers that ultimately end up spending inside of their games.
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GREE, the $4.4 billion mobile gaming company from Japan that’s trying to break into Western markets, is attempting to grow its gaming platform through a new program for indie developers. Called GREE Loves Indies, it will promote different indie games every month.
Almost one-third of Facebook’s advertising revenue is now coming from mobile platforms, according to the company’s latest earnings release. About $375 million of Facebook’s $1.25 billion in advertising revenue came from products like the company’s new mobile app install ads.
If you’re a mobile gamer, the PowerA MOGA controller just might be one of the best accessories available. It has already been available in stores like Best Buy, Walmart, Gamestop, and Toys ”R” Us, but you can now find it in over 1,150 AT&T stores nationwide.
Leadbolt is one of those startups that’s been flying under the radar for a while (more than two years in fact), but now it’s ready to talk about what its founders describe as a smarter, more innovative approach to mobile advertising.
According to CEO Dale Carr, most mobile ad companies are just trying to import ideas the existing online ad world: “I.e., they’re putting bann
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